I worked on this branding and packaging for a friend’s company that unfortunately never came to be. “Noveltea” was meant to be a tea house and bookshop that would also hold events for musicians and art shows. They wanted to be perceived as a warm, home-like atmosphere where everyone is welcome.
For the logo icon, I made a mug/book hybrid to fit with the name. I hand-lettered the wordmark to give it that custom, home-made feeling. Warm colours were chosen to keep everything feeling cozy. If you look closely at the different tea types, the flourishes have different details to match the type of tea.